You never know where inspiration will hit you. This week it was brought to me in the form of the new Apple Red iphone ad. The song used in the ad caught my attention enough that I had to seek it out, find out who created it, and play it over and over again.
It’s called, “That’s It (Im Crazy) by Sofi Tukker.
From wikipedia: Sofi Tukker is a New York-based musical duo consisting of Sophie Hawley-Weld and Tucker Halpern. The band is perhaps best known for its song “Best Friend,” which was featured in a commercial during Apple’s unveiling of the iPhone X on September 12, 2017.
Here is the song:
And here is the ad:
Here is their website: