The Cloud Appreciation Society


Yes, this actually exists. This week I listened to a Ted Talk by Gavin Pretor-Pinney, the founder of the Cloud Appreciation Society. titled, “Cloudy with a chance of joy”. From the Ted website: “Pretor-Pinney calls for us all to take a step off the digital treadmill, lie back and admire the beauty in the sky above.”

We are living in the information age while being bombarded by so much stimuli. This talk reminds us of the extraordinary simple joys of life.

It also is a universally shared experience of looking up at the clouds beginning in our childhoods. Lying on the warm summer grass seeing a bunny, or dinosaur, or mountain up in the sky.

Members of the Cloud Appreciation Society send in photos of interesting clouds from all over the world If you are a fan of clouds you can join and even get an official membership certificate and badge.

When you go outside the next time, take a moment and look up at the clouds.



More from the Ted website:

Why you should listen

As co-founder of The Idler magazine, Gavin Pretor-Pinney is a longtime advocate of the joys of time ill-spent. In The Cloudspotter’s Guide and The Cloud Collector’s Handbook, he tackles the idlest pursuit of all: cloudwatching.

Pretor-Pinney’s blend of tranquil appreciation and hard science have floated his cloud books to the top of bestseller lists. For Pretor-Pinney, clouds illustrate how mundane phenomena reveal the complex vectors that connect the natural wonders around us.

Pretor-Pinney is also the author of The Wavewatcher’s Companion.



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