This video already has over 170 million views. But the reason for the fascination is that it was one of my least favorite songs on Taylor Swift’s 1989 album. Here’s the trick…the Swift team clearly saw an opportunity to reinvent the song with a new arrangement and instantly classic video that has already spawned spoofs and raves. Female power, action film motif, cool direction, excellent effects. A testament to working on something until it lands. And the song reached #1 on Billboard Top 100. Not bad.