Having grown up on the East Coast I also grew up with Dunkin’ Donuts. The Maple Frosted and Double Chocolate Cake donuts were always my favorite. Turns out their coffee is pretty good too. However, the reason it is showing up on this blog is because of the story behind the newest SoCal location to open in Long Beach.
In January of 2014 the franchise owner announced the purchase of the existing pastry and coffee shop with plans to remove an iconic giant pink donut sign that had been in place for years. After getting pressure from city officials about keeping the sign, DD agreed.
And on Tuesday, December 9, 2014 the new Dunkin’ Donuts location opened with lines spilling onto 7th Street. With the refreshed giant donut (now with chocolate frosting and multi-colored sprinkles) sitting prominently atop the Dunkin’ Donuts sign.
It’s always reassuring when people do the right thing. Even if it takes a little pressure to get them there. Bravo Dunkin Donuts. And Bravo to those who stood up for an iconic image that adds a little joy to the thousands of commuters who pass by it everyday.