BuzzFeed is a website. And this is what they say about themselves: BuzzFeed has the hottest, most social content on the web. We feature breaking buzz and the kinds of things you’d want to pass along to your friends.
They seem to have figured out how to capture most of our attention. Who hasn’t gotten sucked into some random list or quiz. But what’s interesting is how ubiquitous the website really is. Most people on Facebook are sharing some content from BuzzFeed. They have tapped into the collective social unifiers.
And some are fleetingly entertaining. Kind of like a candy bar, you eat it, it’s satisfying for a moment, and then you go and eat and apple.